Produced at Facebook
Role : Art direction + Visual branding/design + Consultation
UX-Designer : Simon Peng
Photographer : Alison Christiana

Project Summary : Defined Art/Creative direction for a consumer/visual sub-brand. Collection of digital/web marketing campaigns focusing on generating advertiser leads. Intertwined Visual/Art Direction into UI/UX + in Product surfaces.

Responsibilities :
• Worked closely w/XFN partners to identify UI/UX-specific design needs
• Collaborated closely from a Visual/Creative point-of-view with Engineers + UX Designers on updating dated UX/web interfaces into a modern, mobile-first experience for external clients.
• Integrated Visual Creative (Photography + Illustrations) within our UI/UX updates.

Produced at Facebook
Role : Art Director + Design Lead + Illustrator
Visual Designer / Illustrator : Serena Jorif
UX / User-Experience Designer : Simon Peng + Back-End/Front-End Engineers
Stakeholders : Marketers + Channel Marketers 

Project Summary : Generated + Art directed illustrations + creative strategy for a scalable marketing + lead generation campaign via messenger communication + landing page (UI) communication to small-medium business owners on Facebook.

Responsibilities :
• Defined art/creative direction + consumer personalities for FB consumers
• Worked closely w/XFN partners, marketers, UX Designer and Illustrator on consumer-friendly visuals for potential scaled/global marketing needs

Produced at 360i
Role : 3D-Modeler + Designer

Project summary : Pitched a self-initiated 3D concept focusing on AR/VR visuals to entice users (applicable for future campaigns) for Nestlé / Perrier.

Produced at 360i
Role : Designer/3D Modeler

Project Summary : Workspace visual conceptualization. 

Produced at Intel
Role : Art Direction + UI Designer / Illustrator

Project Summary : Mobile Creative Web-App featuring Intel’s 360 camera tech + New England Patriot’s Tom Brady for Superbowl 2017.

Responsibilities :
• Provided visual assets for UI/UX team + helped generate user-flows to key stakeholders
• Hand-illustrated teaser visuals (still + video) pre-launch to engage users and art-directed jr. designers on visual creative
• QA’d visual design assets w/Web-Development to ensure usability

Produced at Intel
Role : Art Director / Designer

Produced at Eyeball NYC
Role : Designer 

Oxygen rebranding package covering both broadcast + digital applications.

Produced at 360i
Role : Designer

Project Summary : Worked closely with Art Directors + Creative Director on conceptualizing a digital/broadcast ad for Nestlé’s new line of Natural Bliss Coffee Creamer.

01. Final typography treatment on shot footage
02. Typography exploration Round 2 (on shot footage)
03. Typography exploration Round 1
04. Pitch and conceptualization phase (Installation ideas and initial type treatments)

Self-initiated project showcasing 3D concepts
Role : Designer / 3D Illustrator

Produced at Brand New School NYC
Role : Designer + 3D Modeler
 
Project Summary : 3D storyboard concepts for a video advertisement focusing on Acuvue and teens.

Produced at Method Studios LA
Role : Designer

Project Summary / Responsibilities :
• Pitched opening title sequence concepts
• Provided film-UI/Hud-display interfaces for Sonmi-451’s world (set in dystopia future Korea)

Produced at Method Studios LA
Role : 3D modeler + Designer

Produced at 360i
Role : Designer

Project Summary : Worked closely with Creative Directors, Art Directors, Copywriters, and Post-Production house on branding a Nestlé digital campaign for Winter 2015/2016. Visualized the tone/feel, worked with the Post-Production house, and created a style-guide for third-party vendors.

01. Logo ideation
02. Hero logo + Select Social media web to mobile applications
03. Publicity stunt photo comp + Social Media visual style explorations
04. Broadcast text graphic application
05. Promo Footage

Produced at Method Studios LA
Role : 3D-Modeler + Designer

Produced at Brand New School NY
Role : Designer / Production - synchronized paper-fabrication with digital animation

Produced at Eyeball NYC
Role : Visual Designer + UI/UX Designer

Project Summary : Web + Mobile re-vamp for NYC Aquarium post-Hurricane Sandy. Worked closely with creative directors, strategists, producers, Museum partners on creating a general user-flow and visual/branding layout.

Produced at Brand New School NYC
Role : Designer + Illustrator

Project Summary : Illustrations for Chase Private Client for Brooklyn Barclay’s Stadium