Produced at Facebook
Role : Art Director + Design Lead + Illustrator
Visual Designer / Illustrator : Serena Jorif
UX / User-Experience Designer : Simon Peng + Back-End/Front-End Engineers
Stakeholders : Marketers + Channel Marketers
Project Summary : Generated + Art directed illustrations + creative strategy for a scalable marketing + lead generation campaign via messenger communication + landing page (UI) communication to small-medium business owners on Facebook.
• Defined art/creative direction + consumer personalities for FB consumers
• Worked closely w/XFN partners, marketers, UX Designer and Illustrator on consumer-friendly visuals for potential scaled/global marketing needs