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FACEBOOK MARKETING EXPERTS

Produced at Facebook
Role :
Art Director + Ui/Visual Designer + Creative Manager

Summary : Created & implemented a global/scalable design system showcasing Facebook Marketing Experts, an SMB service.

Responsibilities :
• Created high-fidelity, mobile-responsive wireframes spanning FB Business pages, in-product communication, emails & marketing collateral
• Utilized market-research to inform strategic, creative strategies
• Educated to XFN/stakeholders the importance of diverse creative (photography, animation/gifs, illustration, etc) for consumer appeal
• Collaborated closely w/marketers, front-end web-devs, back-end engineers, creative agencies & photographers to ensure brand consistency
• Led a small design team

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