Focus: Design lead, Creative strategy, User-interface design, Visual design, Stakeholder management, Digital marketing, Corporate branding
Tools: Sketch, Invision (lightweight prototyping), Project management, Adobe Creative Cloud (Photoshop, Illustrator)
Facebook Marketing Experts is a service catered towards small-medium businesses who use Facebook (Instagram, WhatsApp, Messenger, etc) to reach their audience.
Created a scalable design framework, updating user-interface + visual design across Facebook Business touch-points (landing pages, sign-up forms, e-mail templates, etc) to ensure a seamless end-user experience for business owner consumers.
Led a small design team consisting of a Ui / UX designer & a visual + motion-graphics designers to produce internal tools & visual communication. Experimented with illustrations, photography, UX prototyping, etc.
Defined design processes for key stakeholders to ensure creative execution & marketing objects are feasible. Refined Facebook Marketing Experts as a more trustworthy consumer brand that small-medium businesses users could rely on for their digital marketing campaigns.
Design Lead: Matthew Lee
UX Designer: Simon Peng
Visual Designer: Serena Jorif