Focus: Art direction
Tools: Project & stakeholder management, Production planning
Led a large-scale photoshoot featuring 50-60 models. Polished the look representing Facebook Marketing Experts to consumers.
Synchronized art direction with User-Interface design restrictions. Photos were used across multiple marketing touch-points & surfaces (landing pages, social campaigns, in-app communication, e-mails, etc).
Designed a scalable photoshoot framework to ensure creative process, stakeholder expectations & execution were feasible.
Photographer: Alison Christiana
Producer: Rachel Dorsey
Production Studio: Bone & Gold
Production Team: Steph Meyers, Drew Nelson, Soraya Matos, Kaitlyn Miller, Erin Conger, Jillian Knox, Peter St. Lawrence, Peggi Jelung, Kait Nicole, Rebecca Taff
Art Director: Matthew Lee