Brand refresh photoshoot.


Client: Facebook

Focus: Art direction

Tools: Project & stakeholder management, Production planning

Led a large-scale photoshoot featuring 50-60 models. Polished the look representing Facebook Marketing Experts to consumers.

Synchronized art direction with User-Interface design restrictions. Photos were used across multiple marketing touch-points & surfaces (landing pages, social campaigns, in-app communication, e-mails, etc).

Designed a scalable photoshoot framework to ensure creative process, stakeholder expectations & execution were feasible.

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Photographer: Alison Christiana

Producer: Rachel Dorsey

Production Studio: Bone & Gold

Production Team: Steph Meyers, Drew Nelson, Soraya Matos, Kaitlyn Miller, Erin Conger, Jillian Knox, Peter St. Lawrence, Peggi Jelung, Kait Nicole, Rebecca Taff

Art Director: Matthew Lee

Thank you.

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