Gingerbread Joel

Coffee-mate’s New Marketing Guy.

2015

Client: Nestlé

Agency: 360i

Focus: Design, Typography, Photo composite, Motion-graphics design, Digital / Social marketing

Tools: Adobe Creative Cloud (Photoshop, Illustrator, After effects)

Gingerbread Joel just moved to sunny Los Angeles as Nestlé Coffee-mate's newest marketer in their Holiday Flavors Department.

Collaborated closely with creative team on visualizing Nestlé's new marketing guy, Gingerbread Joel. A seasonal campaign showcasing Nestlé's new Coffee-mate creamers.

Conceptualized the look & feel of the campaign from a design perspective, created social-media image assets (image posts, animated looping gifs, mocked up Gingerbread Joel takeover on Nestlé's social channels, etc), created motion-storyboard sequences for live-action commercial, logo-ideation.

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Team

Creative Directors: Tim Hancock, Mike Condrick

Art Director: Hans Schenck

Copywriter: Evan Atherton

Senior Designer: Matthew Lee

CG Production Studio: Industrial Color Studios (formerly Click3x)

Thank you.

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